What is better?
5/50/45 Or the 80/20 Rule??
Today starts a mini series of two rules Business use to identify the numbers the should be hitting, and targets that should be hit.
This week we will look at the 80/20 Rule,
Next week we will look at the 5/50/45 Rule,
The last week we will compare them in which works best in the market today.
The 80/20 Rule
The 80/20 rule, also known as the Pareto Principle, is a powerful framework for understanding and optimizing your marketing efforts.
By applying this rule, you can better segment your audience, focus on the most profitable opportunities, and create a robust pipeline of potential clients.
Breakdown of the 80/20 Rule in Your Facebook Group.
20% Are Ready to Buy Now or Soon.
Out of every 100 people in your Facebook group, around 20 are primed to purchase either immediately or in the near future.
These members are your low-hanging fruit- they’ve already developed a need, have a clear intent, and see your solution as valuable.
Action Plan
Engage Quickly and Clearly
Actively engage with these potential buyers through direct messaging, live Q&A sessions, or personalized offers.
Create Urgency
Offer limited-time deals or bonuses to incentivize quick action.
Simplify the Buying Process
Ensure your sales funnel is seamless and clear, removing any friction points that could delay their purchase.
20% of the Remaining 80% Will Buy from You Later,
From the 80 left, about 16 (20% of 80) will eventually buy, provided you nurture them correctly. These individuals need more time, information, and nurturing to convert.
Action Plan
Nurture with Purpose
Set up targeted nurturing sequences, providing content that addresses their questions, hesitations, and pain points.
Build Relationships
Use engagement tactics like polls, quizzes, and personalized feedback to maintain contact and keep your brand top-of-mind.
20% of the Remaining 64% Will Buy from Someone Else
From the remaining 64 individuals, about 13 will purchase from a competitor. This segment shows that even within your audience, not everyone will see your offer as the best fit.
Action Plan
Differentiate Your Offer
Make your offer stand out by highlighting your unique selling points and the specific benefits that make your product or service superior.
Identify Pain Points
Research why these individuals might be drawn to competitors. Is it pricing, perceived value, or something missing from your current offer?
Use this insight to tweak your messaging and positioning.
Stay Engaged Without Over-Pitching
Keep them in your ecosystem through valuable content without aggressively pushing sales, allowing them to see your consistent value.
The Remaining 51%- The Long-Tail Opportunity
The rest of your audience, roughly 51 individuals, may never buy from anyone. However, the 80/20 rule still applies within this group, as small pockets of opportunity continue to exist.
Action Plan
Continue to Segment and Qualify
Regularly refine your approach to identify those who might shift closer to purchasing with the right motivation or life change.
Low-Commitment Offers
Use smaller, low-commitment offers like free trials, low-cost products, or introductory services to engage those who are on the fence.
Leverage Their Network
Even if they don’t buy, these individuals can become referrers, sharers of your content, or advocates if they find value in what you provide.
Maximizing Your Potential Clients
How to Capture All These Opportunities
Ensure Your Audience Is Your Ideal Client Avatar
Be relentless in ensuring your Facebook group is filled with people who fit your Ideal Client Avatar (ICA).
The more aligned they are with your target profile, the higher the likelihood of conversion.
Optimize Group Entry Questions
Use entry questions to filter and qualify members, ensuring you attract the right people.
Consistent Branding
Your content, messaging, and group interactions should resonate with your ICA, reaffirming that they are in the right place.
Consistent Engagement and Relationship Building
Engagement is key to staying top-of-mind. Regularly post valuable content, respond to comments, and create community-focused interactions.
Live Sessions and Direct Interaction
Host live sessions to answer questions, showcase your expertise, and build deeper connections.
Celebrate Wins
Share success stories, testimonials, and client win to create social proof and keep the momentum going.
Perfecting Your Offer
Your offer is the linchpin of your sales strategy. It must resonate deeply with your audience’s needs, desires, and pain points.
Focus on the Offer, Not Just the Price- Adjusting your pricing often isn’t the solution. Instead, refine the positioning, the added value, and the messaging around your offer.
Test and Optimize
Continuously test different versions of your offer through A/B testing, client feedback, and data analysis to find the most effective approach.
Create a Strong Pipeline
By consistently nurturing, engaging, and making resonant offers, you create a strong pipeline of up to 44 potential clients from every 100 members of your group.
Diversify Your Offers
Introduce varied offers to appeal to different readiness levels, from entry-level products to high-ticket services.
Takeaway.
Build a Never-Ending Client Stream.
To ensure a consistent flow of clients, you need a systematic approach that focuses on nurturing relationships, refining your offers, and continuously engaging with your Ideal Client Avatar.
Fill Your Market with Your Ideal Client Avatar.
Nurture and Engage Consistently.
Make Offers That Resonate Deeply.
By following these steps, you build a robust, self-sustaining pipeline of clients who are eager to buy now, later, and potentially refer others.
When your offer is right, you’ll never run out of new clients. The 80/20 rule, when leveraged correctly, transforms your audience into a powerful engine for your business growth.
