Earn More Money
3 Ways to Earn More Money Now!
3 Ways to Earn More Money.
The Three Ways to Earn More Money: A Deep Dive for Coaches and Therapists.
As business folklore goes, there are three tried-and-true ways to earn more money.
- Find more new clients
- Sell more to existing clients
- Raise your prices
While each of these methods can lead to increased income, it's the third option, raising your prices that stands out as the easiest to implement and the most effective, often by a considerable margin.
The beauty of this approach is that it doesn’t require you to work more hours, chase after new clients, or radically alter your services. Instead, it hinges on one simple but powerful decision: charging what you’re truly worth.
Let's unpack why this strategy is especially relevant for Coaches and Therapists and explore why raising your prices might just be the smartest business move you can make today.
Why You Should Consider Raising Your Prices Right Now.
If you're like most Coaches and Therapists, you’re probably undercharging for your services.
Many in this field are driven by a deep desire to help others, which can sometimes lead to a reluctance to charge what their services are truly worth.
But here’s the truth: under-pricing doesn’t serve you, your clients, or your business. Here’s why,
You’re Almost Certainly Undercharging Right Now
It’s common for professionals in Coaching and Therapies to price their services based on what they think clients can afford, rather than the true value of what they offer.
This often leads to undervaluation. For instance, a life coach who helps clients navigate major transitions may charge $100 per session, despite delivering life-changing insights and strategies that could be worth ten times that amount.
Therapists, too, often undercharge, afraid that higher prices will scare clients away.
Think of how much training, experience, and expertise you bring to the table. Your time is valuable, and so are the results you help your clients achieve.
When you charge appropriately, you’re not just valuing your time—you’re valuing your impact.
Higher Prices Attract More Committed Clients
It might sound counterintuitive, but charging more can actually attract better clients. When clients invest more money in your services, they are often more committed to the process.
For example, a business coach who raises their rates from $150 to $300 per hour may find that their new clients are more engaged, more prepared, and more proactive in implementing advice.
The same is true for therapists; clients who pay higher fees often perceive the sessions as more valuable, which leads to greater adherence to the therapeutic process.
Higher pricing acts as a natural filter, allowing you to work with clients who are serious about making changes in their lives.
It also positions you as a premium provider in your field, which can further elevate your reputation.
You’ll Feel Better About Yourself and Your Work
There’s something incredibly empowering about being paid well for what you do.
It validates your expertise, your training, and the countless hours you’ve invested in honing your skills.
When you charge more, you’re not just increasing your income—you’re sending a message to yourself and the world that your work is valuable.
Imagine a wellness coach who has been charging $75 per session but decides to increase their rate to $150.
This simple shift can change not just their bank balance but their entire mindset. They’re likely to feel more respected, more confident, and more energized in their work.
For therapists and coaches, this confidence translates into more effective sessions, as clients sense the therapist’s own belief in the value of their work.
More Money, More Opportunities
Raising your prices isn’t just about earning more, it’s about creating opportunities.
With more income, you can invest in further training, attend industry conferences, or hire an assistant to handle administrative tasks, freeing up your time to focus on what you do best: helping clients.
Consider a therapist or Coach, who decides to increase her hourly rate by $50. With the additional income, she can finally afford to enrol in a specialized certification course, enhancing her skills and opening up new avenues for her practice.
Similarly, a coach who raises prices can afford to invest in high-quality marketing, reaching a broader audience and growing their influence.
Your Authority, Value, and Reputation Will Increase
Pricing communicates value.
When you charge premium prices, clients perceive you as an expert in your field.
This perception alone can boost your authority and reputation, positioning you as a leader among your peers. For example, think of a leadership coach who doubles his rates and then begins to attract high-profile clients, such as executives and entrepreneurs.
His new pricing reflects his standing in the industry and opens doors that were previously closed.
The same principle applies to therapists who choose to charge higher fees.
They often find that clients respect their time more, adhere better to session times, and put more effort into the therapeutic process—all because the fee conveys a higher perceived value.
Busting a Common Myth! Higher Prices Don’t Mean Fewer Clients
One of the biggest fears around raising prices is the misconception that it will scare clients away. But in reality, this rarely happens.
In fact, the opposite is often true! Charging more can actually make your services more attractive.
Why? Because people associate higher prices with higher quality.
For example, a business coach who increased her rates by 50% not only retained her existing clients but also attracted a new segment of higher-paying clients who valued her services even more.
Similarly, a therapist who switched from a sliding scale to a fixed, higher rate found that her client base stabilized, with clients who were more dedicated to their sessions and progress.
The key is to communicate the value of what you offer.
When clients understand the transformation they can achieve through your services, the price becomes secondary.
They’re paying not just for your time but for the profound, lasting changes that your expertise can help them make.
Takeaway.
The Bottom Line.
Charge What You’re Worth
Raising your prices isn’t about being greedy; it’s about recognizing the true value of what you bring to the table as a Coach or Therapist.
You have the skills, the experience, and the power to change lives. By charging appropriately, you honour your work, attract committed clients, and create a sustainable business that supports you fully.
So, take a moment to review your current pricing structure.
If it feels out of alignment with the value you provide, it’s time to make a change. You owe it to yourself—and to your clients—to charge what you’re worth.
